|
Improving Marketing
|
I engaged Kevin Heppleston as my "ActionCoach Business Coach" in the year 2000. My purpose was to have help, support and accountability for me to move my education business forward.
Kevin was very efficient and thorough in his analysis of my business and was able to ascertain my needs & goals, the businesses needs & goals and identity both the strengths and weaknesses. He then offered me a step by step process to meet these goals and weaknesses.
We had weekly contact by phone for coaching and problem solving and met as often as needed face to face.
In the first 6 months of working with my Action Coach, Spectrum Education's turnover increased six times. Kevin coached me through expanding my market and product range. He assisted with marketing ideas, team development, testing & measuring, writing advising and proofing advertising and a variety of other business development issues.
Kevin was also coaching me when I won the award of New Zealand Business Woman Of the Year 2001 and I attribute much of this success to the coaching, support and wisdom gained from Kevin.
Kevin has been a member of my Board of Advisors, has mentored me through the purchase and sale of a retail business and his advice was invaluable during re-structuring Spectrum in order to grow bigger.
I continue to discuss ideas and challenges with Kevin, as his knowledge is vast and expertise in marketing and coaching invaluable. Currently Spectrum's turnover continues to grow on average 27 percent annually and profit is higher than ever. Much of this I attribute to the expert coaching and advice from Kevin and the Action system.
I highly recommend Kevin as a business coach.
If you wish to call me for further information please call on
021 527 870.
Yours sincerely
Karen Tui Boyes
CEO Spectrum Education
NZ Business Woman Of the Year 2001
Ngai Tahu affiliation
|
Spectrum Education-Coach Kevin Heppleston
|
